HYPER Chinese Mystics Pop 

Chenyu Ding, 2020.8
Art Direction, Digital Render


Do traditional culture and pop culture conflict with each other? How can we revive a new identity for the old, the outdated, the left-overs and the forgotten in a modern Chinese cultural context. Old vs. New, Outdated vs. Fashion,  Tradition vs. Pop...Inspired by Oriental Mysticism, 80-90s Chinese cartoons and “Guochao”(国潮Chinese Pop) movement, this project searches for a new kind of art style that blends seemingly conflicting elements into one coherent composition. 








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